Business owner using an AI assistant on a phone
Lever 03 · Get Found

Be the answer when buyers ask AI.

More buyers now ask ChatGPT, Gemini, Perplexity or Google's AI features for recommendations before they search or visit a website. Answer engine optimisation makes sure your business is understood, cited and recommended accurately when those assistants answer questions in your category.

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The problem

Absent or misdescribed in AI answers

01
Not mentioned at all.

When buyers ask an AI assistant for providers in your category, competitors are named and your business does not appear in the answer.

02
Described with outdated facts.

AI tools repeat outdated services, wrong locations or old information about your company, because that is what they found online.

03
Content machines cannot read.

Key facts are buried in images, PDFs or vague marketing copy, so answer engines cannot extract clear statements about what you do.

04
No way to see it.

Traditional analytics do not show AI visibility, so you have no baseline for how often or how accurately you are mentioned.

How we work

Measure, clarify, publish, monitor

Step 1

Benchmark

We run a structured set of buyer questions across major AI assistants and record whether, where and how accurately you are mentioned.

Step 2

Clarify

We correct the facts about your business wherever they appear: website, structured data, business profiles, directories and third-party listings.

Step 3

Publish

We create answer-ready content with direct, specific responses to the questions buyers ask, written so both people and machines can quote it.

Step 4

Monitor

We repeat the question set on a regular cycle, track changes in mentions and accuracy, and adjust content and sources accordingly.

What you get

What the AEO programme includes

01

AI visibility benchmark

A baseline report showing how ChatGPT, Gemini, Perplexity and Google's AI features answer your priority buyer questions today.

02

Entity and facts audit

A check of how your company, services, locations and leadership are described across the sources AI tools commonly draw from.

03

Structured data implementation

Schema markup for your organisation, services, FAQs and locations, so machines can read the key facts about your business directly.

04

Answer-ready content

FAQ sections, comparison pages and explainers that give clear, quotable answers to the questions buyers put to AI assistants.

05

Third-party presence plan

Priorities for directories, industry listings, reviews and publications where accurate mentions make you more likely to be cited.

06

Monthly AI visibility report

Mentions, citation accuracy and share of answers across assistants for your question set, tracked against the original baseline.

What we measure

Judged by the numbers, not the activity.

We take a baseline in Review week, agree targets in writing and report against them every month.

Share of AI answers naming you
Accuracy of AI descriptions
Citations linking to your site
Enquiries citing AI discovery
You are a good fit if
Your buyers already use AI assistants to shortlist providers in your category.
AI tools describe your business inaccurately or name only your competitors.
You have invested in SEO and want that work to carry into AI answers.
FAQ

Questions leaders ask us.

What is AEO?
Answer engine optimisation is the practice of making your business visible and accurately described in AI-generated answers. It covers the facts, structured data, content and third-party sources that tools such as ChatGPT, Gemini, Perplexity and Google's AI features draw on when they respond to buyer questions.
No one can fully control AI answers. What you can control is the clarity, consistency and availability of accurate information about your business across the sources these tools use. That improves your chances of being cited correctly, and monitoring shows whether it is working.
We maintain a fixed set of buyer questions, run them across major assistants on a regular cycle and record mentions, position and accuracy. We also ask new enquiries how they found you. Together these give a practical view of progress against your baseline.
Yes. AI answers often draw on pages that already rank well and are clearly structured, so SEO and AEO reinforce each other. We usually plan them together, sharing the technical work and content, so you fund one programme rather than two overlapping ones.
Keep exploring

Services that work alongside this one.

Lever 03 · Get FoundSEO

Buyers who search for what you sell are already in the market.

ExploreLever 02 · Get ChosenContent Creation

Buyers research long before they speak to sales.

ExploreLever 01 · Plan the WinDigital Strategy

Your website, search, social, email and CRM were probably added one at a time, by different people, for different reasons.

Explore

Start with a free Revenue Review.

One week, no charge. We find where your revenue leaks and show you whether AEO is the right first move, with us or without us.

Talk to a Growth Architect