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Lever 03 · Get Found

Social channels that build trust with buyers.

For established businesses, social media is less about going viral and more about staying visible and credible to the people who buy, influence and refer. We plan, produce and manage your channels around buyer needs, with leadership voices where they matter most.

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The problem

Posting often, but reaching the wrong people

01
Audience is not buyers.

Followers include staff, friends and job seekers, while the decision makers who actually buy from you rarely see or engage with your posts.

02
Company page only.

Everything goes out through the brand account, although buyers on LinkedIn often engage more with named leaders and experts than with logos.

03
Content without a thread.

Posts mix festival greetings, office photos and occasional promotions, with no consistent themes that build a clear reputation over time.

04
Messages left unanswered.

Comments and enquiries arrive on Instagram, LinkedIn and WhatsApp, but nobody owns the response or passes genuine leads to sales.

How we work

Right platforms, right voices, steady rhythm

Step 1

Focus

We choose the platforms your buyers actually use and define the role of each, rather than maintaining every channel at equal effort.

Step 2

Plan

We set content pillars, a monthly calendar and the mix of brand, leadership and employee voices that suits each platform.

Step 3

Produce

We create posts, carousels, short video and leadership articles, with your team approving each batch before anything is scheduled.

Step 4

Engage

We monitor comments and messages, respond within agreed rules and route genuine enquiries to your sales team or CRM.

What you get

A managed social presence

01

Platform strategy

The platforms you will prioritise, the audience and role of each, and the ones to reduce or close so effort is concentrated.

02

Content pillars and calendar

A small set of themes tied to your expertise and buyer needs, scheduled in a monthly calendar approved in advance.

03

Leadership profile programme

Profile optimisation and ghostwritten LinkedIn posts for your founder or senior leaders, written in their own voice from short interviews.

04

Creative production

Designed posts, carousels and short video cuts produced to your brand guidelines, with 4K Creations supporting larger shoots.

05

Community and inbox management

Daily monitoring of comments and messages with agreed response rules and escalation, so no buyer enquiry is left waiting.

06

Monthly social report

Reach among target audiences, engagement quality, profile visits and enquiries from social, reported against baseline with next steps.

What we measure

Judged by the numbers, not the activity.

We take a baseline in Review week, agree targets in writing and report against them every month.

Reach among target buyers
Engagement from decision makers
Enquiries from social channels
Response time to messages
You are a good fit if
Your social channels are active but rarely bring enquiries or useful conversations.
Your founder or leaders should be more visible on LinkedIn but lack time.
Comments and messages across your platforms currently have no clear owner.
FAQ

Questions leaders ask us.

Which platforms should we be on?
The ones your buyers use. For most business-to-business companies that means LinkedIn first, often with YouTube for video. Consumer and hospitality businesses usually need Instagram and WhatsApp. We recommend a focused set after the audit, rather than a presence everywhere.
Yes, if they want it. We interview each leader briefly, draft posts in their voice and send them for approval before anything is published. Leaders stay in control of what appears under their name, and they can edit or decline any draft.
We agree response rules and an escalation path before we start. Routine questions are answered directly, complaints are acknowledged and routed to the right person in your team, and anything sensitive is escalated to you before any public response is posted.
Organic management is the core of this service. Paid campaigns on Meta, LinkedIn and other platforms sit within digital marketing, where they are planned with budget, targeting and conversion tracking. Many clients combine both so organic and paid content support each other.
Keep exploring

Services that work alongside this one.

Lever 02 · Get ChosenContent Creation

Buyers research long before they speak to sales.

ExploreLever 02 · Get ChosenVideo Production

Video lets a buyer see your facility, your people and your product before they ever visit.

ExploreLever 04 · Fill the PipelineDigital Marketing

Paid search, social and display can bring buyers quickly, or burn budget quietly.

Explore

Start with a free Revenue Review.

One week, no charge. We find where your revenue leaks and show you whether Social Media is the right first move, with us or without us.

Talk to a Growth Architect